Treatment

Treatment

The first item being produced for Hoofers will be a four minute promotional video, targeting a younger audience. The video will begin fast paced to imitate the lively spirit experienced in the gym, using sharp visions of punching hands, feet etc. to excite the viewer and get their heart pumping. The use of split screen, colourful well lit shots, experimenting with compositions and focus will make the video electrifying. The video will include interviews from Hoofers clients cutting away to shots of their desirable, toned physique. The hyperlink below navigates to a promotional video for Gold’s gym the first 10 seconds of the opening scene shows a similar pace of shots to what the Hoofers video will, but the actions will be sharper. However the colours on this video are dull and the graphics poor, Hoofers setting will be well lit to create a vivid atmosphere.


http://www.youtube.com/watch?v=IsouLvPD4fw&feature=player


To continue the fast, stimulating setting the audio will be energetic created on the music composing software Acoustica mixcraft. The track will be in the style of The Prodigy – Warrior (to listen click the link below) Dance, Pendulum – Granite.

YouTube - The Prodigy 'Warrior's Dance'


I will make use of text throughout the video, highlighting key words during the interviews and equipment shots, as well as a voiceover throughout the whole thing.
As the intended effect is to get people to join the gym I will need to include how to join the gym and how much it will cost to join the gym showing the student rates that Hoofers offer with the same text format as the business brand using text font Tahoma.

The second product will be 5 individual videos showing a minute of each room. Each one minute video will commence with leisurely shots of the equipment in that room then fade to shots of athletes in action within the room. Using creative shots and affects to engage the viewer but keeping them simple enough so the room can be show cased clearly, using clear text and graphics on screen as a classification tool, the shots will run at a steadier pace in comparison to the promotional video.
The audio will be slightly more tranquil than the promotional video but still have a strong beat, so the viewer gives their attention to the voiceover.
The ethos of the video needs to keep with the hoofers theme as that is what the client wants. This will keep the same colour theme of white, black and red.
In both pieces graphics will be used to represent the colour themes (shown below). Red, black and white strobes will weave across the sides of the screen to introduce and take away the text on screen.



I will use two athletes in both pieces one male and one female. As the film is meant to be aimed at Students the actors will be between the ages of 20-23. They will both be wearing black, white and red non branded sports equipment to keep with the colour theme