Risk Assessment forms

Artefact 2

Artefact 2

For my second artefact I decided that as my last artefact showed me that audio-visual would not be useful as a learning tool in dancing and that it would be used as an analytical tool so I decided to give 4 dance teachers and 4 dance pupils recording equipment for one week and they had to come up with 3 ways of using the camera. The reasons I had for doing this was to gain a greater understanding of how this technique can be used. The responses that I got back from this were different to what I expected, the main way that the teachers used the video was to analyse the performance of the dancers by slowing the material down or zooming in. The problems I had with this was the lack of technical ability from the teachers and pupils, it was time consuming and would be expensive. The outcome of this showed me that this may be the most appropriate way of using this equipment and most helpful to the pupils. It also showed me that this technique would have to be used an outside company to the dance school or possibly a separate department for bigger dance colleges as they would either require the knowledge of both audio-visual or dance or dance teachers would have to be trained to understand the audio-visual aspects of it. For my next artefact I am going to concentrate on how this technique could help individual students. I will film 4 individual dancers in class and then edit the material in 4 different ways:

- Edited clips of the class using on screen annotations
- Edited clips of the class using teachers comments
- Edited clips of the class altering the footage e.g. slowing down, zooming in
- Edited clips of the class for pupil to self-analyse

Artefact one

For my first artefact I carried out a questionnaire on 40 individuals. 10 academic pupils, 10 academic teachers, 10 dance school pupils and 10 dance school teachers ranging from the ages of 6-57. I carried the questionnaires out at a dance school, a university dance team, a performer’s college, a primary school, and a secondary school. The questionnaire asked about what learning techniques they find work and whether they think audio-visual materials could be used to assist their learning/teaching. I personally asked them these questions, giving them examples of each question as some of the participants were quite young and I wanted them to have a full understanding of what they were being asked.

The above charts showed that pupils and teachers mainly benefited from visual and kinaesthetic methods of teaching and that the use of audio-visual would be a useful technique but only within a dance environment. From this exercise I learnt:

· The different teaching methods I will need to apply to the audio-visual footage in order for it to be successful and that these methods must change depending on the age of the pupils and the subject being taught.
· Established differences between dancing and academic methods ( kinaesthetic comes natural to dance)
· Audio- visual would be useful to dancing, not really schools as academic teaching does not require a lot of physical movement therefore there is not a lot to document on video.
· For younger pupils as mainly a practise repetition tool and older pupils as a analytical tool
· Through talking to the pupils I gained a greater understanding of what techniques were need for the pupils to obtain the information and that the most successful method is to combine several techniques.
· Where the methods I want to put into place would be useful.

Storyboard for Navigational video

The other 5 videos will follow the same format as this one shown as the main gym .

Schedule

Potential budget of project

Storyboard

This is the kind of relaxed tranquil feel that i want my navigational videos to have

The above images are the feel that i want my promotional video to have.

Treatment

Treatment

The first item being produced for Hoofers will be a four minute promotional video, targeting a younger audience. The video will begin fast paced to imitate the lively spirit experienced in the gym, using sharp visions of punching hands, feet etc. to excite the viewer and get their heart pumping. The use of split screen, colourful well lit shots, experimenting with compositions and focus will make the video electrifying. The video will include interviews from Hoofers clients cutting away to shots of their desirable, toned physique. The hyperlink below navigates to a promotional video for Gold’s gym the first 10 seconds of the opening scene shows a similar pace of shots to what the Hoofers video will, but the actions will be sharper. However the colours on this video are dull and the graphics poor, Hoofers setting will be well lit to create a vivid atmosphere.


http://www.youtube.com/watch?v=IsouLvPD4fw&feature=player


To continue the fast, stimulating setting the audio will be energetic created on the music composing software Acoustica mixcraft. The track will be in the style of The Prodigy – Warrior (to listen click the link below) Dance, Pendulum – Granite.

YouTube - The Prodigy 'Warrior's Dance'


I will make use of text throughout the video, highlighting key words during the interviews and equipment shots, as well as a voiceover throughout the whole thing.
As the intended effect is to get people to join the gym I will need to include how to join the gym and how much it will cost to join the gym showing the student rates that Hoofers offer with the same text format as the business brand using text font Tahoma.

The second product will be 5 individual videos showing a minute of each room. Each one minute video will commence with leisurely shots of the equipment in that room then fade to shots of athletes in action within the room. Using creative shots and affects to engage the viewer but keeping them simple enough so the room can be show cased clearly, using clear text and graphics on screen as a classification tool, the shots will run at a steadier pace in comparison to the promotional video.
The audio will be slightly more tranquil than the promotional video but still have a strong beat, so the viewer gives their attention to the voiceover.
The ethos of the video needs to keep with the hoofers theme as that is what the client wants. This will keep the same colour theme of white, black and red.
In both pieces graphics will be used to represent the colour themes (shown below). Red, black and white strobes will weave across the sides of the screen to introduce and take away the text on screen.



I will use two athletes in both pieces one male and one female. As the film is meant to be aimed at Students the actors will be between the ages of 20-23. They will both be wearing black, white and red non branded sports equipment to keep with the colour theme

Introduction to Hoofers Health Club Promotional Video

Hoofers, the health club professionals are a well established gym situated upstairs in the Victoria Centre, Nottingham. They want to attract a younger target audience to join, especially students. In order to do this they want me to produce a 4 minute video that will play on their website and in the gym to entice them to join
They also have a website, but no where on the website are there any pictures or information about the facilities they have so they want me to create 5, one minute videos about each room they have.